Tech trend in the beauty industry


In 2019, Technology is gaining appreciation in the beauty space. Beauty which involves makeup, skincare etc. Is it going to affect consumer purchase in the future?

As we have started shopping online for all our beauty needs. Many beauty companies have come up with artificial intelligence, virtual reality apps that help consumers make good buying decisions. They have started offering customized products although expensive but good in quality.




Sephora store has virtual artist App let's the consumer try on variety of makeup from their smart phone App or in store kiosks.

It makes you try with your image or that of the model photos provided make up looks- 'daytime' or 'night time' looks. Recent makeup lipstick shade which is trending . Eye make up, foundation, cheek blush etc. This makes the consumer experience even more engaging and fun to shop online.

Happy shopping!